Do you want to win the first place in the hearts of your readers? Think UX! No, it is not a coded language used by wizards of the modern Internet. The user experience (or User experience) is none other than the general feeling experienced by Internet users when they visit your site or your blog. O optimizing the UX of your site therefore makes it possible to offer a fluid navigation to your prospects, to seduce them more easily and thus to increase your conversion rate. But then, how to go about improving the user experience? For that, no need for a grimoire, here is a simple summary of the UX and some quick tips to make browsing your site more pleasant.
What is user experience?
Many bloggers and web entrepreneurs rush into creating their virtual storefront without considering the details that make up an effective website, both from an SEO and UX point of view.
But then, what is the definition of user experience? UX design is all the actions you put in place to improve the experience of your readers during their visit to your site. Several aspects can thus facilitate the use of your online platform:
- le design;
- ease of navigation;
- the very architecture of the site;
- page load speed…
Think of it as Empathy 2.0. To improve your site, you must satisfy visitors and make their time spent on your pages as pleasant as possible. It’s a bit like running a store and offering impeccable customer service to satisfy your buyers. But you also get personal benefits, since optimizing the UX of your site also increases your conversion rate.
Why is it so important to improve the user experience?
Optimizing UX design has many benefits. In addition to giving a good image of your brand, it will allow you to easily differentiate yourself from the competition.
It boosts your natural referencing
Far from being trivial, the user experience contributes to the good referencing of your site and can even improve your positioning in search engines.
How does this work in practice?
→ By guaranteeing smooth and pleasant navigation to your visitors, you lower your bounce rate, you increase the probability that your readers will talk about you or share your site on their networks and you convince them to take action.
But ghostwriting services quality content for the web is no easy feat! This requires a perfect command of the language, a lot of time and solid knowledge of SEO. For quality work, don’t hesitate to call on a professional web editor who can then soak up your style and understand your needs while choosing the right words to convince your readers.
This is all the truer since the announcement of a Google update precisely based on UX. Increasingly attentive to the quality of navigation offered by the sites it references, Google is implementing concrete measures directly related to the user experience. Thus, the Core Web Vitals program, which will be effective from 2021, will estimate the performance and UX design of the various websites referenced by the No. 1 search engine.
In summary, the Core Web Vitals project aims to implement metrics that mainly assess:
- loading time;
- visual stability;
These three factors will help website owners measure the user experience offered by their platform. The Mountain View firm also specified that this data would impact the SEO of a site and therefore influence its general positioning in the SERP. Visitor behavior will therefore play a role in the importance (or not) that Google places on your platform.
For even more effective optimization, add a little SEO zest to your UX strategy. Indeed, the alliance of these two forces (giving rise to the SXO) allows you to put all the chances on your side to improve the statistics of your website and increase your online visibility.
It consolidates your relationship with your readers
Optimizing the UX of your site means establishing a real relationship of trust with your readers and making them want to come back to your platform and read you again. A well-built, airy and interesting site is the guarantee of leaving a positive imprint in the minds of your visitors.
Improving the user experience is therefore an essential step when you start an online business. Because poor UX optimization can quickly lead to disaster. A badly maintained blog, not fluid, nor pleasant to read disappoints and tires the reader who does not want to waste his time looking for insipid or even unfindable information. Result: he will look elsewhere. To improve the journey of Internet users on your site, you must first and foremost focus on the reader and place him at the center of your UX strategy.
How to optimize the UX of your site? 5 concrete actions
1. Determine your persona
To succeed in seducing your customers with your site, it is first of all essential to know your target. Who is your blog for? Who are you writing for? Who are your followers, your readers, your buyers? The creation of a persona is the basic technique in marketing. It is according to the profile of your typical customer that you can choose the design of your platform, its content and the tone adopted. Yes, we don’t address a quarantine audience in the same way as generations Y or Z (at the risk of sounding like a big boomer 👴🏼).
So, before embarking on a UX optimization campaign, imagine your buyer persona by defining:
- his age;
- in the profession;
- his family situation (couple, children, dog, cat or goldfish, etc.);
- his leisure’s;
- her goals;
- its obstacles and frustrations;
- his way of using the Internet and social networks;
- its mode of consumption…
2. Take care of the design
A well-constructed and airy site attracts the eye and makes you want to stay. Remember that the design of your site reflects your personality and that of your brand. It therefore contributes to improving the user experience and makes browsing on your platform ergonomic and pleasant. The choice of typography, animations, illustrations, or colors plays a key role in the experience that your customer will have when browsing your web pages. Colorful-pop or rather refined and sober, what atmosphere do you want to camp? What story do you want to tell through the visual of your site?
A blog rich in content but bland in appearance, gets tired quickly. But beware, a heavy design, numerous animations and poorly controlled content may again tire the reader and make him want to leave.
3. Offer quality content
The design of your site is at the top? Great! But a beautiful, well-kept window display is useless if his shop remains empty. Do not sell a pretty mirage to your customers, Internet users are not fooled. Your popularity rate is very likely to fall if your site presents poorly constructed or too short texts, written in a hurry for lack of time or inspiration. To attract Internet users, bet everything on qualitative and serious content. A pretty well-mastered prose and a professional optimization of your texts will boost your UX and your traffic!
4. Combine SEO and UX
A pretty unoptimized site is an invisible site. Few readers (apart from those to whom you directly give your URL address) are likely to end up on your platform, if you do not work on your SEO. But does natural referencing really influence the user experience? Well, overall, we can say yes! Several details such as the choice of titles, the placement of specific keywords, the selection and optimization of illustrations (which are basic elements of SEO optimization), also improve the experience of the user on your site. Again, a web editor will be of great help. It will help you in particular to choose the right images, to structure your articles, to find the requests and to set up a real content strategy. You will then kill ten birds with one stone! 😉
5. Improve loading speed
The loading speed has a great influence on the user experience of your site. If by clicking on a tab, it takes more than 5 seconds to open, the reader may take to his heels (or his computer mouse). Refusing to wait, wanting everything, right away, the Internet user is a capricious child who must be satisfied quickly if you don’t want to lose his attention. So, to improve your loading speed you can:
- choose quality web hosts;
- simplify the HTML, CSS, PHP and Java Script code of your site;
- reduce image size…